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Company Analysis and Profiling


Strategic and Competitive Analysis

Researchers and librarians are increasingly being called upon to summarise, analyse and present their research on companies and the markets they operate in. Gone are the days when client-facing staff were happy to sift through lots of documents themselves. They require research teams to tell them what they need to know.

For those unfamiliar with business analysis, one key challenge is knowing what to keep and what to discard.

Format

The style will be as interactive as possible. Case studies and current business issues will be used to bring analytical methodologies and tools to life.

There will also be practical exercises enabling delegates to put a lot of this knowledge into practice immediately. They will work in teams of two/three and individually, on short exercises. They will also be invited to bring along details of a company they are working on to use for a couple of the exercises.

The workshop will be supported by a workbook containing slides and a comprehensive set of notes. This enable delegates to focus their energies on learning and applying the new techniques and not on note-taking.

Who Should Attend?

The course is designed for anyone with knowledge of traditional research techniques seeking to apply these skills to social media. It can be very useful for anyone interested in profiling companies, analysing competitors and helping in bidding and pitching.

Outcomes
  • Confidence in presenting business analysis.

  • Practical experience in deploying key tools.

  • Good understanding of the techniques to analyse a company and the markets it operates in.

  • Good knowledge of methods to present business analysis non-textually.

Structure
  • Introduction

  • Objectives

  • Business analysis tools. Tools explored include Issue Analysis, BCG Matrix, Generic Strategies, SWOT, Income Elasticity of Demand, PESTEL and Porter’s Five Forces.

  • Company profiling. What to include? What to exclude? Ways of presenting information that don’t depend on pages and pages of text.

  • Conclusion and actions.